LATAM

Mexico, Brazil and the Caribbean from one hub

Latin America is not one market. It is several, with different rules, languages and rhythms. Miami is the one place from which all of them can be served, and where their decision makers already meet.

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Several markets, one platform

Treating Latin America as one market is the first mistake. Mexico is a manufacturing and consumer economy tied to the United States. Brazil is a continent of its own with its own language. The Caribbean is a set of islands served largely by sea from Florida.

Why Miami still makes sense

Because the people who run these markets pass through Miami, because the cargo does, and because a bonded warehouse here lets one inventory serve all of them without paying U.S. duty on goods that leave again.

Three bases

Our presence follows the map: Miami for the United States, Canada and the Caribbean; an operating base in Mexico for Mexico and Central America; an operating base in Brazil for Brazil and the wider region. Each base has local people and local relationships.

Sequencing an expansion

Start where your category already has demand and a channel you can reach. Use Miami for stock and for the meetings. Add the second market when the first is producing repeat orders, not before.

By

BIZ & STYLE · Editorial

Perspectives from the BIZ & STYLE team on internationalization, U.S. market entry, digital growth, commerce, Miami and the luxury economy.

Questions

Where does BIZ & STYLE operate in the region?

Miami is the headquarters and bonded hub for the United States, Canada and the Caribbean; Mexico is the base for Mexico and Central America; Brazil is the base for Brazil and the wider region.

Next step

Assess your market entry.

Business. Wealth. Lifestyle. — Miami

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