Business Development
Business development is created, not found
Opportunities do not exist in a database waiting to be discovered. They are created by being in the room, repeatedly, with the right people, before anything is officially for sale.
Before it officially exists
The best deals we have been part of were not tenders. They were conversations that started a year earlier, with someone who was not yet looking, about a problem they had not yet named.
That is what business development means in practice: creating the opportunity, not responding to it.
Relationships are capital
They accumulate slowly and compound. A network of more than two hundred commercial partners across the United States and Latin America was not assembled in a campaign. It was built one meeting at a time, and it keeps producing because it is maintained.
What it requires
- Presence: physically, repeatedly, in the market.
- Memory: a system that remembers what was said and when to follow up.
- Generosity: introductions given before they are asked for.
- Patience: the timeline of trust is longer than a quarter.
Discretion
Not every relationship belongs on a website. We showcase selectively and protect the confidentiality of clients and partners. It is one of the reasons the relationships last.
By
Born in Italy, Dario Picardi has spent more than fifteen years in beauty, consumer goods, real estate and international business, building and scaling premium brands and entering the U.S. and Latin American markets. He founded BIZ & STYLE in Miami in 2017.
Questions
Why do you not publish your partner list?
Discretion is part of the relationship. Selected credentials are available on request and, when appropriate, under NDA.
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